Torbat-e Jam set to thrive as tourist destination
The head of the Cultural Heritage, Tourism, and Handicrafts Department of Torbat-e Jam, Khorasan Razavi Province, said that the city, with its great tourism potential, needs more accommodation facilities and ground has been paved for cooperation with the private sector’s investors in this regard.
Faramarz Sabermoqadam said in interview with ISNA that the services provided in four rural ecolodges and one guesthouse, which are presently active in Torbat-e Jam, are continuously being evaluated. The assessment not only contributes to improving services but also helps strengthen the region’s tourism brand, ISNA wrote.
He noted that the accommodation units, as the key components of the city’s tourism infrastructure, play a significant role in attracting travelers, saying that they should provide high quality services to ensure guests’ satisfaction.
He stated that in the monitoring and evaluation process, various indicators are examined, including continuation of their activities, environmental hygiene, structural safety, guest satisfaction, the way required services are received and provided, manners of dealing with tourists and the alignment of activities with legal regulations.
Sabermoqadam emphasized that in addition to evaluating the performance of accommodation units, specialized consultations and necessary trainings are also provided to their managers, noting if any violations are observed, legal warnings will be issued and the process of resolving the problems will be pursued.
“With the cooperation of users and officials, we hope to provide better experiences for travelers and enhance the status of Torbat-e Jam as a popular tourist destination. We are trying to introduce Torbat-e Jam which hosts 67 nationally registered historical sites and landscapes as the tourism hub of eastern part of Khorasan Razavi Province,” he said, adding that over 130 more ancient sites have also been identified across the city.
The border city of Torbat-e Jam, with 154 villages each having over 20 households, has a population of 230,000, of which 125,000 are urban dwellers. The center of the city is located 160 kilometers southeast of the provincial capital city of Mashhad and shares a border with Afghanistan to the east.