Iran pavilion named best at Guangzhou tourism fair
The Iran pavilion was named the best stand at the China International Tourism Industry Expo (CITIE) in Guangzhou on Saturday, organizers said, after drawing crowds with historical motifs, traditional designs and cultural performances.
The award marked Iran’s first showing at CITIE, now in its 17th year, and underscored Tehran’s efforts to step up its cultural footprint in China’s fast-growing tourism market. More than 40 countries and regions are taking part in this year’s three-day event (September 12-14) in southern Chin, IRNA reported.
CITIE’s deputy director handed the plaque to Mohammad Hossein Soufi, head of the Iranian delegation and managing director of the Touring and Automobile Club of Iran.
Soufi called the recognition a tribute to his team’s focus on “aesthetics, cultural themes and direct interaction” with visitors.
“We are pleased that our presence boosted the number of people coming to the expo,” he said. “This event was a valuable opportunity to introduce Iran.”
The pavilion featured eight Iranian travel companies, a handicraft artisan, traditional clothing displays and Iranology workshops. Its vibrant design helped turn it into one of the most visited stands, according to organizers.
Soufi said Iranian representatives also floated proposals for future editions, including separating business talks from performances to give professional agencies more room to engage. The suggestions were welcomed by the Chinese hosts, he added.
Local and national Chinese media highlighted Iran’s participation, coverage that Soufi said reinforced his country’s standing in international tourism exhibitions and opened the door to deeper exchanges with China.