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Iran’s minister pushes tech to boost ‘soft power’ of ancient sites
Speaking at the Ministry’s Fajr Hall during a meeting with local tech entrepreneurs and cultural stakeholders, Salehi Amiri described Iran’s heritage as an “endless source” of national identity and soft power, IRNA reported.
“Our cultural legacy isn’t just history. It’s a launchpad for global innovation,” he said.
He urged government agencies and private tech firms to close the gap and “join forces” to harness the potential of Iran’s young talent. “Progress today isn’t possible without syncing youth creativity with cultural depth,” he added.
Salehi Amiri pointed to traditional arts, historic cities, and ancient architecture as key assets for shaping Iran’s international image and fueling sustainable growth.
“These are not just relics of the past, they’re drivers of modern diplomacy and tourism,” he added.
He said the ministry aims to attract 15 million foreign tourists by the end of Iran’s Seventh Development Plan, noting incentives such as customs exemptions for tourism equipment. “We’re not in competition with startups—we’re here to back them.”
The minister also framed cultural identity as a defense against brain drain. “When young people feel connected to their heritage, they’re less likely to walk away.”