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Number Eight Thousand Nine Hundred and Ninety - 12 April 2026
Iran Daily - Number Eight Thousand Nine Hundred and Ninety - 12 April 2026 - Page 7

Boosting tourism investment along Sassanid Axis

The Director General of Cultural Heritage, Tourism, and Handicrafts of Fars Province has announced a series of strategic decisions aimed at stimulating investment and restoring globally significant sites along the Sassanid Archaeological Landscape. These developments followed an official visit to Firuzabad, where the Behzad Moridi conducted a comprehensive inspection of the region’s landmark monuments, as reported by a cultural heritage correspondent.
During the site visit, Moridi emphasized the profound scientific and historical significance of the Palace of Ardashir Babakan. 
“Archaeological excavation operations at this prestigious World Heritage Site commenced last February, yielding valuable insights and artifacts. While these efforts were temporarily suspended due to the region’s specific circumstances, meticulous planning is now in place to ensure these excavations resume shortly,” he stated, according to chtn.ir. 
Moridi also confirmed the restart of restoration projects focusing on the palace’s iconic ivan (portico). “We are diligently pursuing the structural restoration of this magnificent edifice as a core part of our institutional and social responsibilities, utilizing the specifically allocated fiscal resources,” he further explained.
In reference to the ancient city of Gur, Moridi highlighted, “Our immediate priority is the facilitation of tourist access and the enhancement of the visitor experience. Of the four original entrances to this historic city, the ‘Ardashir Entrance’ is currently undergoing improvement and graveling to streamline visitor movement.”
Furthermore, he outlined upcoming plans to issue a formal call for land acquisition within the designated boundaries of three primary monuments located within the ancient city’s perimeter.
A pivotal segment of the visit involved evaluating the natural tourism capacities of Firuzabad, with a specific focus on Hayghar Canyon. Following an extensive field survey of the landscape, Moridi characterized the canyon as one of the most breathtaking and unique natural formations in the country. 
“Hayghar Canyon possesses immense potential for designation as a UNESCO World Heritage site. In our strategic planning, we must approach its preservation and promotion through a global lens,” he asserted.
Moridi also conducted visits to local eco-lodges and engaged in discussions with those who are active in the sector to address existing challenges. He identified nomadic eco-lodges as a vital complementary attraction to the Sassanid Axis and announced the department’s full support for upgrading the infrastructure of these specialized accommodation units.
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