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Isfahan researcher wins silver at IFIA Geneva Innovation Competition for AI tourism platform
An Isfahan tourism researcher won a silver medal at the 6th International Invention and Innovation Competition, held in Geneva, Switzerland, from July 3 to July 5, for developing an artificial intelligence platform designed to modernize tourism services.
Ehsan Aghajanirizi received the award for NASTE AI, an AI-powered smart tourism platform, at the competition organized by the International Federation of Inventors' Associations (IFIA), which brought together innovators from around 50 countries.
Davoud Abyan, deputy head of tourism at Isfahan's Cultural Heritage, Tourism and Handicrafts Department, said the platform demonstrates how artificial intelligence can reshape destination management and strengthen tourism services.
"Using AI in tourism is no longer optional," he said, adding that advanced technologies can enhance marketing, digital content creation, and visitor guidance while improving the overall travel experience.
Abyan described the IFIA competition as a globally recognized event judged under international standards, saying the award helps showcase Isfahan's technological capabilities alongside its cultural heritage.
He said AI applications should increasingly underpin tourism management, from travel planning and event organization to hospitality, transportation, and inbound tour operations. Integrating AI specialists with tourism managers, he added, would improve services for international visitors and reinforce tourism diplomacy.
Home to more than 22,000 historical and architectural sites, Isfahan remains one of Iran's leading cultural tourism destinations, with its rich tangible and intangible heritage providing a strong foundation for adopting next-generation tourism technologies.