Germany’s Anuga 2025 hosts Iran pavilion showcasing food exports
The Islamic Republic of Iran is showcasing its food products at the Anuga 2025 international trade fair in the German city of Cologne, with a national pavilion featuring 12 companies active in food production and exports, IRNA reported.
This marks the 13th consecutive year that Iran has participated at the international exhibition.
Under the theme “Sustainable Growth”, over 8,000 exhibitors from 110 countries will present the innovative strength and diversity of the global food industry in ten trade shows.
The biennial five-day fair brings together producers, exporters, importers and wholesalers in 10 product groups, ranging from dried fruit, beverages, ready meals and meat to frozen foods, dairy, baked goods and organic products.
Iran’s pavilion, organized with the support of the Iran International Exhibitions Company, is putting on display dried fruit, saffron, dates, organic produce, agricultural goods and processed foods.
More than 140,000 visitors from 185 countries are expected to attend Anuga 2025, offering a key opportunity for Iranian brands to expand their global presence, identify new export markets and strengthen trade relations, the report added.
The spotlight at the expo will be on the “Food of Tomorrow,” which encompasses environmental sustainability, alternative proteins, health and wellness.
This year also marks the debut of “Anuga Alternatives,” a new platform dedicated to the thriving alternative protein sector, such as plant, insect, algae, fungal proteins, and cell-cultivated meat.
“Anuga 2025 makes it clear how much innovative spirit, responsibility, and global collaboration drive the industry,” says Anuga’s organizer Bastian Mingers, VP of Trade Fair Management Food & Food Technology of Koelnmesse.
“This is where the trends become visible, future themes tangible, and solutions for the challenges of our time are discussed.”