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‘Land of Kindness’ exhibition draws crowds at China’s Nanjing Museum
Iran's touring cultural exhibition ‘Land of Kindness’ opened at Nanjing Museum in eastern China, showcasing 151 historical artifacts that span over 3,000 years of Persian civilization through November 2025.
The exhibition marks the third stop on a cross-country tour that has already drawn more than 300,000 visitors and generated over 100 million social media views since launching in January at Sichuan University Museum in Chengdu, IRNA reported.
Majid Montazer Zohouri, cultural advisor at Tehran University and head of the Moghadam Museum, said the artifacts were carefully chosen to tell Iran’s story through the ages. The collection includes metalwork, ceramics, glassware, textiles, carpets and paintings from five prominent Tehran museums: Reza Abbasi, Moghadam, Glass and Ceramics, Carpet Museum and National Arts Museum.
“These historical objects showcase different dimensions of Iranian culture and present a fresh narrative of ancient Iran,” Montazer Zohouri told Iranian state media Monday.
He added the pieces feature recurring motifs that represent eternal messages of “covenant, friendship and kindness.”
The touring exhibition has struck a chord with Chinese audiences, building on longstanding cultural ties between the two nations. After successful runs in Chengdu and Guangzhou, the show settled into China's second-largest museum, which houses over 430,000 artifacts.
Iranian Deputy Cultural Heritage Minister Ali Darabi said China has formally requested extending the exhibition beyond its scheduled end date. The original plan called for the artifacts to return to Tehran after completing the three-city tour.
The chronologically arranged display spans from the second millennium BC through the Qajar period, offering visitors a comprehensive look at Persian artistic traditions and craftsmanship. Nanjing Museum, located at the foot of Purple Mountain, provides a fitting venue for the cultural exchange.
The exhibition runs through November 2025 at Nanjing Museum, with admission included in the museum's standard ticket price.