Iranian firm breaks Israeli monopoly on beauty device
An Iranian knowledge-based firm has succeeded in localizing and bringing to the domestic market an advanced device in the beauty industry, previously manufactured exclusively by the Zionist regime globally.
The "Solatrix" device has diverse applications in beauty and treatment and is offered at a significantly lower price than its foreign counterpart.
In a talk with ISNA, Afshin Motlaq, sales manager of the knowledge-based company, introduced the advanced device, saying, "The Solatrix is one of the advanced types equipment in the beauty industry. Before us, only the Zionist regime in the world produced it. We are the second country to have localized this device."
"This device utilizes a highly precise motor with unparalleled performance in beauty treatments," he explained.
According to the sales manager, "Nearly 100 Solatrix devices have been installed domestically to date, but exports have not yet begun as the final license was recently issued."
Due to sanctions, Iran could not import such devices. Now, the firm produces it with the same global quality but at a much lower price, he said.
He further noted, "Numerous clinical trials on this device show its quality not only competes with the Israeli model but even outperforms it in some aspects."
Motlaq pointed to 10 years of activity in medical equipment, particularly in women's health, dermatology, and beauty, saying, "We have produced over six different devices in this field, all technologically advanced, with many incorporating unique technologies."
Over 100 exported to Europe, Mideast
Highlighting certifications, he stated, "All devices produced by the company hold licenses from the Ministry of Health and the European CE mark," and confirmed exports to European and Middle Eastern countries,
"Over 2,000 devices have been sold domestically, and more than 100 exported to countries including Turkey, Spain, England, Germany, Iraq, and Australia. All our devices are commercialized and have passed clinical trials and obtained Ministry of Health licenses."
Regarding the CE mark, Motlaq stated that the firm is the only beauty company to obtain this certification for the products. Consequently, besides clinics, some governmental centers use our devices."
According to the manager, "Over 50 people are directly employed in technical, production, sales, and support teams."
Challenges for knowledge-based firms
Addressing challenges, he criticized, "Contrary to propaganda, knowledge-based companies lack real support. Our issue isn’t importers; we actually need competition with foreign brands to improve quality. Sanctions, lack of infrastructure, and export difficulties are our main challenges."
He emphasized, "If real support is provided to manufacturers, we don’t need to eliminate competitors. Healthy competition fosters growth and quality improvement."
Criticizing support institutions' performance at tech exhibitions, he revealed, "Our experience at foreign exhibitions like Arab Health [held in Dubai in January] showed no real support for Iranian companies. Booths given to producers were in remote halls with no visitors. Even in sponsored delegations, some seemingly supportive organizations quote exorbitant prices, then claim to cover 70% – while the remaining 30% exceeds standard tour prices."
On biases against Iran's beauty industry, Motlaq expressed, "This industry still faces prejudice, with some officials avoiding it despite its potential for job creation, revenue generation, and healthcare services. Another serious problem is smuggling of beauty equipment. Low-quality, non-standard devices freely enter the market while domestic producers struggle to obtain licenses."