Iran returns to Arabian travel market in Dubai after 12 years
Iran has made its first appearance at the Arabian Travel Market (ATM) in Dubai after a 12-year absence, aiming to promote its growing tourism sector.
The Iranian delegation, including seven companies, is showcasing the country’s rich cultural heritage and burgeoning health tourism industry at an 84-square-metre pavilion, IRNA reported.
Moslem Shojaei, Director General of Marketing and Tourism Development at the Ministry of Cultural Heritage, Tourism, and Handicrafts, highlighted the event as a key platform for attracting Persian Gulf visitors and strengthening global collaborations, especially in medical tourism.
Iran’s participation is supported by government funding covering 85% of costs, and aims to tap into sustainable tourism and digital innovations.
The ATM 2025, running from April 28 to May 1, is one of the largest travel exhibitions in the Middle East, with over 2,800 exhibitors from 166 countries. Iran’s return marks a pivotal step in revitalizing its tourism industry and forging new international partnerships.