Iran’s tourism aims for 20mn visitors, seeks government support for growth
Iran’s tourism industry needs significant government investment and support to reach its goal of attracting 20 million foreign visitors annually, according to Shahab Ali Arab, Vice Chairman of the Iran Chamber of Commerce’s Tourism Commission.
Speaking at a seminar held alongside the Iran Expo 2025 at the Tehran International Fair on Monday, Arab emphasized that while the nation has a strong potential for tourism growth, realizing this target will require active engagement from the government, IRNA reported.
“Opportunities for investment in this sector must be better introduced to traders and the private sector,” Arab said.
The expo, which coincides with the renewal of informal talks between Iran and the United States over the nuclear issue, has brought together a diverse group of business representatives from around the world, including more than 100 tourism agencies active in the country.
Arab also noted the presence of numerous tour operators invited by the Ministry of Cultural Heritage, Tourism, and Handicrafts. “This year’s Expo will help familiarize foreign businesses with Iran’s tourist attractions, providing a significant opportunity for the tourism sector,” he added.
Despite a lackluster performance in 2023, Arab expressed optimism for the future. “This year, we expect to see a marked improvement in tourism as the country welcomes more international visitors,” he said, particularly pointing to the potential for increased tourist arrivals from neighboring Arab countries like Iraq, Kuwait, and Qatar, as well as a possible rise in visitors from Saudi Arabia following improved diplomatic relations.
The growth of Iran’s creative industries also took center stage at the Expo. Morteza Haji Aghamiri, head of the Iran Chamber’s Handicrafts and Art Commission, highlighted the vital role of cultural and creative industries in driving economic recovery. “Despite challenges like sanctions, these sectors have continued to thrive, especially during periods of economic downturn,” he said.
Haji Aghamiri pointed to the global creative industries market, valued at approximately $700 billion, as a clear indication of untapped potential. “Iran’s handicrafts and traditional arts, including carpets, offer significant export prospects,” he said.
However, he also stressed the need to overcome the obstacles posed by international sanctions and to enhance cultural diplomacy, which could pave the way for better market access.