‘No to Accidents’ campaign posts 8.5% drop in Nowruz traffic fatalities

Iran’s national campaign, “No to Accidents,” has been credited with an 8.5% reduction in road traffic fatalities during the Nowruz holiday period compared to last year, according to a spokesperson for the initiative.
The campaign, which ran from March 15 to April 4, aimed to raise public awareness and encourage safer driving practices, IRNA reported.
Alireza Raisi, Deputy Minister of Health and spokesperson for the campaign, added “This year, 828 of our fellow citizens lost their lives in traffic accidents during Nowruz. While this number is still tragic, it represents a significant step forward,” he said, noting that the campaign has been a “game-changer” in addressing road safety.
Breaking down the data, Raisi noted that 615 fatalities occurred at the scene of accidents, with 549 on highways and 66 in urban areas.
An additional 213 individuals succumbed to their injuries after being transported to medical facilities. “These figures underscore the urgent need to zero in on key factors like vehicle quality, road safety, human error, and legal reforms,” he emphasized.
The campaign also showed the staggering number of injuries sustained in road incidents. Over 85,000 people were injured during the holiday period, with more than 20,000 requiring intensive care due to severe injuries. Raisi called this a “wake-up call” for authorities and citizens alike.
The “No to Accidents” initiative was launched to draw attention to the annual toll of nearly 20,000 road deaths in Iran. “We’re not out of the woods yet,” Raisi admitted. “But this campaign has proven that by working together and addressing root causes head-on, we can turn things around.”
As authorities double down on efforts to improve road safety, Raisi urged both policymakers and drivers to stay committed. “This is not just about numbers; it’s about saving lives,” he concluded.

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