Qand-e Parsi stamp unveiled to promote Persian

Culture Ministry committed to preserving Persian language: Esmaeili

Iran’s Minister of Culture and Islamic Guidance Mohammad-Mehdi Esmaeili unveiled the Qand-e Parsi stamp during a ceremony on January 22 at Tehran’s Rudaki Hall, recognizing the unparalleled role of the renowned poet Ferdowsi in promoting the Persian language.
Speaking at the event, Esmaeili emphasized the ministry’s commitment to preserve and promote the Persian language.
He highlighted the significance of the Persian language as a key factor in shaping the identity of a powerful Iranian government and nation.
Esmaeili praised the cultural heritage left by Persian literary figures such as Ferdowsi, Saadi, and Hafez, expressing hope that Iranians would remain faithful guardians of this valuable legacy, IRNA reported.
The first national Qand-e Parsi conference was attended by cultural figures, artists, media representatives, and Persian-speaking ambassadors.
Esmaeili acknowledged the challenges but noted with pride that despite difficulties, the younger generation easily reads classical Persian literature such as Saadi’s ‘Bustan’ (The Orchard) and ‘Golestan’ (The Rose Garden), showcasing an impressive linguistic continuity even after nearly 800 years passed from the publication.
The minister stressed the responsibility to honor the contributions of Persian literary figures in calligraphy and linguistic structures.
He criticized the incorrect use of diacritical marks in Persian scripts and condemned the brevity and broken form of words in online spaces.
Esmaeili expressed gratitude to those defending the Persian language, especially highlighting the efforts of colleagues at Islamic Republic of Iran Broadcasting (IRIB), urging against the use of foreign words by senior officials.
Addressing historical places, Esmaeili pointed out instances where city names were written in non-Persian script, emphasizing the importance of using Persian names alongside English for cities but denouncing the exclusive use of foreign words.
The first Qand-e Parsi Awards ceremony, organized by the Ministry of Culture and Islamic Guidance, celebrated creative achievements in advertising, social responsibility, cultural advertising, and various media, with winners honored at Tehran’s Rudaki Hall on May 12.
Commemorating Ferdowsi and Persian Language Day on May 15, the event highlighted the ongoing commitment to preserving and enhancing the rich cultural heritage of the Persian language.

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