Milad Tower to host toys, entertainment exhibit
The sixth exhibition of toys and entertainment, with the aim of supporting Iranian goods, promoting production and business, increasing sales, and enhancing market share through direct communication with consumers, will be held in Tehran’s Milad Tower this fall.
The event will take place October 8 to 13, 2023. The exhibition will showcase various product groups, including educational and learning aids, intellectual toys, cultural toys, artistic toys, dolls, movement toys, and electronic toys. These products represent investments and the result of Iranian thinking and culture, according to Azad News Agency (ANA).
Kambiz Aqaie, the exhibition director, discussed the use of toys to teach correct social behavior to children. He mentioned that some toys are designed to teach lifestyle, apartment living, traffic culture, and cultural issues.
“Fortunately, there are many examples of such toys in Iran’s national production complex,” he said.
Aqaie also commented on the quality of toys in the country. “The quality of production in certain areas, such as cardboard and paper products, as well as plastic toys, has almost reached acceptable limits,” he said, adding that some products even meet international standards and are exported.
The expert in marketing and sales development emphasized the importance of exhibitions and festivals. He explained that participating in exhibitions is crucial for businesses as it attracts the target market and leads to increased customers and sales.
“Exhibitions also provide cost-effective advertising, marketing opportunities for different seasons, and direct sales,” he noted, adding, “Thousands of people interested in toys attend exhibitions to gather information about products and services, making it an excellent opportunity for producers to advertise and sell their offerings.”
Regarding the impact of the exhibition on families and children, Aqaie mentioned that it provides an opportunity for toy manufacturers and retailers to showcase their achievements.
“Families can conveniently find and purchase the right toys at reasonable prices in one place,” he said.
The exhibition, along with other side programs, also allows families to make informed choices by involving their children in the selection process, according to Aqaie.
He further highlighted that this year’s exhibition is the first toy sales exhibition in Tehran. With the presence of manufacturers and suppliers, the event will showcase the competition and development within the industry. It aims to introduce the capabilities and production capacities of the toy industry at the highest level.
“The exhibition also includes cultural and educational programs, featuring artists, trainers, family competitions, group games, and a painting station,” he said.
The sixth Toy and Entertainment Exhibition will be held from October 8-13, 2023 at the tallest structure in Iran and the sixth tallest telecommunication tower in the world. It will feature the participation of the country’s toy industry producers.