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Tehran Int’l Book Fair closes with over 1.4m books sold
Final figures released at the closing press event showed total sales reached just over $8 million, from both in-person and online platforms. More than 1.4 million books were sold during the fair, which opened on May 7 under the slogan “Let’s Read for Iran.”
This year’s edition saw a marked shift toward online sales, which jumped 38% from last year and edged out physical sales for the first time, IRNA reported.
The spokesperson for the fair Ebrahim Heidari described this as a “notable shift” in reader behavior.
Publishers covering health, nutrition, psychology, and sports sciences made a strong showing. According to organizers, their presence was “more visible than ever.” The rise in titles on healthy living and wellness points to a growing interest among Iranians in knowledge-based lifestyle choices.
One of the most visited booths belonged to Hatami Publishing, which focuses on mental health, nutrition, and sports science. The publisher drew large crowds with its university and general-interest offerings — especially with over 90 versions of mandala therapy books aimed at stress reduction. The method is seen as “one of the best” in its field.
SAMT Publishing, known for academic titles, saw strong demand for textbooks on psychology, education, and physical education. A standout was its widely sought-after volume on the “fundamentals of sport science.”
Roshd Publishing, a long-established name in health education, also reported a sharp rise in visitors. With books aimed at teachers, parents, and teens, Roshd helped push forward community knowledge on wellness.
The increased turnout at health-focused booths reflects what one publisher called a “clear move” toward public engagement with topics tied to physical and mental well-being.