Copy in clipboard...
Iranian tourism potentials on display at ITB Berlin 2025
Mostafa Shafiei Shakib, chairman of the Iranian Tour Operators Association, emphasized that Iran’s presence at the event is not just about tourism promotion but also about fostering cultural exchange and strengthening international ties, IRNA reported.
“Our participation is a major step in revitalizing Iran’s tourism sector and showcasing it as one of the world’s top 10 travel destinations,” Shakib said.
The Iranian pavilion, designed to reflect the country’s rich heritage, aims to captivate visitors with its distinctive architecture and immersive displays. “It provides a glimpse into the diverse beauty of Iran, from its historical landmarks to its breathtaking natural landscapes,” Shakib noted.
Representatives from Iran’s leading tour operators and tourism firms are attending the event, engaging with international stakeholders to expand partnerships and attract more visitors to the country.
“Our goal is to stimulate Iran’s tourism industry by establishing new commercial and international collaborations,” Shakib added. “We see this as an opportunity to enhance Iran’s image and economic prospects through tourism.”
Iran’s tourism sector, which boasts UNESCO-listed heritage sites, diverse landscapes, and cultural attractions, is positioning itself for growth despite global challenges.
Shakib expressed optimism about the future, stating that Iran has the potential to rank among the world’s top destinations.
ITB Berlin 2025, running from March 4-6, is the premier global tourism industry event, drawing thousands of exhibitors and professionals from around the world. Participants showcase their countries’ travel offerings, fostering economic development and international tourism exchange.