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Eva; Iran’s first smart travel assistant unveiled
Eva is designed to assist Iranian travelers in finding flight tickets, planning trips, and discovering tourist attractions. In addition, Eva provides financial advice for investment and savings, IRNA reported.
The event, which was the largest gathering of private sector tourism professionals in Iran, was attended by over 1,500 representatives from more than 700 travel agencies and tour operators.
During the ceremony, Eva was demonstrated through a live conversation, where questions were asked and the answers were confirmed.
Eva will be available on Iranian app stores from January 20, with additional services such as hotel and ecotourism accommodation reservations, as well as tour bookings across the country, to be added soon.
Mehdi Najafi, the founder and CEO of IRSA Group, addressed the challenges facing the tourism industry and potential solutions.
Najafi stressed that the most crucial solution to the tourism industry’s challenges is enhancing global engagement, lifting sanctions, and attracting tourists. Lifting sanctions would also help prevent pessimistic scenarios regarding currency exchange rate hikes, which would improve citizens’ purchasing power for both domestic and international travel.
Najafi highlighted the significant role of lifting sanctions in boosting Iran’s economic growth, stating that research shows a 1.5-unit growth in tourism for every unit of economic growth in developed countries and up to 8 units in developing countries.