Importance of food in Kermanshah’s tourism strategy
Alireza Moradi Bisotuni, the head of the Tourism Affairs Department at Kermanshah Province’s Cultural Heritage, Tourism, and Handicraft Organization, emphasized that Kermanshah’s designation as a “Creative City of Gastronomy” presents a significant opportunity for the development of tourism in the region. He pointed out that the province’s diversity and exceptional quality of food could effectively serve as a brand for its tourism industry.
Moradi Bisotuni highlighted the importance of food as a priority for tourists during their travels. He noted that while a tourist might choose not to stay in hotels or other accommodations, they cannot overlook the significance of food in their travel experience. Consequently, focusing on culinary offerings is both crucial and necessary for successful tourism, chtn.ir wrote.
He drew attention to the global surge in food tourism, explaining that Kermanshah’s varied climate — ranging from tropical to cold — supports a wide array of plants and livestock. Moreover, the presence of different ethnic groups contributes to a unique and rich culinary landscape, further establishing Kermanshah as a global hub of gastronomy.
He also stressed that food plays a pivotal role in extending tourist stays, and maintaining a quality focus on this aspect is vital, especially given the province’s culinary diversity.
Additionally, Moradi Bisotuni noted that throughout the year, numerous events centered around food and agricultural products have been organized in Kermanshah, all of which have garnered a positive response from both tourists and tour operators. He underscored the importance of proper planning to make the most of the province’s resources in organizing such events effectively.
He further suggested that a key action moving forward should be the inclusion of the province’s unique culinary items — more than 60 of which are nationally recognized — in the menus of local restaurants.
In conclusion, he expressed optimism that the enthusiastic reception of these events by the private sector and local communities indicates a promising future for their continued success and potential annual expansion.