The partnership aims to leverage the strengths, networks, and expertise of both organizations to support vulnerable children across the country.
As part of this partnership, the two partners will launch a series of advocacy and awareness-raising initiatives to foster a love for reading among children. Key activities will include establishing book clubs and reading groups for vulnerable children, awarding cultural prizes to children’s book authors and publishers, and mobilizing financial resources for UNICEF’s programs in Iran. unicef.org reported.
The City Book Institute and UNICEF Iran will also work together to promote respect for children’s rights in the workplace, market, and society. Both organizations aim to integrate best practices for advancing children’s rights into their activities and services, setting an example for others to follow.
The three-year cooperation agreement was signed by Monika Oldzka Nielsen, UNICEF’s Acting Representative in Iran, and Mehdi Firouzan, CEO and Chairman of the Board of the City Book Institute, at a ceremony held in November 18.
Through this partnership, UNICEF will strengthen its engagement with the private sector in Iran, emphasizing companies’ commitment to the communities in which they operate. UNICEF will also provide businesses with opportunities to enhance their reputation, build brand trust, and boost employee and stakeholder morale.
Firouzan, CEO of the City Book Institute, stated, “Collaborating with UNICEF is a great honor for me, as I have dedicated my life to promoting cultural advancement among Iranian children and youth. This partnership will strengthen the relationships we have established with universities and cultural centers around the world over the past few years and open new doors for the City Book Institute.”
He added, “Our goal is to put a smile on the faces of children and youth and guide them towards achieving their dreams through books, cultural products, and activities that promote aesthetics.”
Monika Oldzka Nielsen noted, “We are excited about the valuable opportunity for cooperation between UNICEF Iran and the City Book Institute. We hope to utilize the City Book Institute’s vast capacities and networks to convey our key messages to children and the general public. The private sector in Iran has immense potential in terms of resources, expertise, and innovation, which can contribute to UNICEF’s effective results for the most vulnerable children.” She emphasized, “Today, UNICEF and the City Book Institute have joined hands to enable Iranian children to live their dreams and smile.”
Firouzan further added that referring to Dr. Nielsen’s speech, Book City intends to put a smile on the faces of children and adolescents and guide them towards their dreams via cultural platforms adopting aesthetic knowledge.