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Iran’s tourism roadshow to showcase country’s hidden gems in India
Ali-Asghar Shalbafian, deputy tourism minister, is leading a delegation of private sector representatives and tour operators to showcase Iran’s tourism capabilities to Indian counterparts, ISNA wrote.
The tourism road show aims to promote a positive image of Iran, increase international tourist arrivals, create new business opportunities, and expand cultural diplomacy. It will also introduce new destinations and attractions, and provide a platform for specialized marketing in target markets.
Direct communication between Iranian and Indian stakeholders will be facilitated through B2B meetings, allowing tour operators to establish operational relationships. The event will also provide opportunities for Iranian tour operators to partner with Indian travel agencies, travel writers, airlines, social media influencers, and other tourism industry stakeholders.
India, with a population of over 1.4 billion, is a significant market for Iran’s tourism industry. The country’s growing middle class and increasing per capita income make it a major source of outbound tourists. New Delhi, Hyderabad, and Mumbai are ideal destinations for promoting Iranian tourism, given their large populations and cultural significance.
The event is part of Iran’s efforts to tap into the Indian market, which offers unique opportunities for cultural and ethnic connections. The Iranian tourism industry is expected to benefit from the road show, with over 100 participants anticipated in each city.
The roadshow builds on previous events held in Southeast Asian countries such as Malaysia, Indonesia, and Vietnam, from June 29 to July 6.