Cinemas drew in 20% more audience in spring
Iranian cinemas across the country attracted an estimated audience of 8.6 million in spring, indicating a 20% increase compared to the same season last year.
The movie theaters had 206,590 film showings in the stated period (March 20-June 20) attracting 8,674,000 viewers, with box office earnings reaching 498 billion and 148 million tomans ($8,302,000), IRNA reported.
These figures show that cinemas had a better performance this spring, with a 20% rise in viewership and a 61% increase in sales compared to the same period last year.
Last spring, the release of the movie ‘Fossil’ by Karim Amini marked a milestone, making it a balanced season, a record that few expected to be broken this spring. The comedy movie attracted about 1,100,000 moviegoers in just 24 days of last March.
In the first month of the Iranian calendar year (beginning on March 20), cinemas had 2,332,000 viewers, and box office earnings reached 145 billion and 812 million tomans ($2,430,000). The statistics were achieved despite many holidays in the month due to the overlap with the holy month of Ramadan, causing cinemas to be closed for several days.
The figures that came out this spring were much bigger than last year’s, which were attributed to the high number of closures this spring compared to last as fewer people expected cinemas to improve their viewership by 20% and sales by 61%, which was thought to be a magnificent event.
Certainly, the reason for this achievement has been the proper organization of screenings and timely decisions on showing popular films each month. Therefore, when we look at the statistics for the spring, we see that at least six films were able to significantly contribute to the increase in sales and number of audience in the spring chart.