Poetic beauty of Ferdowsi’s work to be introduced globally: ECOCI chief

During a media event honoring Ferdowsi on May 5, Mahmoud Shaloui, head of the Society for the National Heritage of Iran, and Saad Khan, the Pakistani president of ECO Culture Institute, highlighted the poetic beauty of Ferdowsi’s work.
Shaloui expressed that if the Nobel Prize in Literature had existed during Ferdowsi’s time, he would have deserved the honor, IRNA wrote.
The event, attended by cultural heritage leaders, emphasized the importance of promoting Ferdowsi globally. Efforts to introduce Ferdowsi to new generations include creating TV series, animations, and films. Collaborations with Farabi Foundation and the Cinematic Organization of Iran were also discussed.
The focus on the Persian language has increased significantly, with plans to translate ‘Shahnameh’ (The Book of Kings) into various languages. In addition, a young translators’ association will be established to cater to the widespread youth interest in this field. Saad Khan stressed that ECOCI’s cultural events aim to celebrate iconic figures like Ferdowsi and Rumi on a global platform. He emphasized that these figures transcend borders and belong to all.
Ferdowsi’s poetry was praised for its beauty, with hopes for Urdu translations in the future., he said, adding that efforts to learn Persian have begun to facilitate this process.
Collaboration between ECOCI and heritage associations has been ongoing since last year, with events like the tribute to Saadi being significant milestones, he concluded.
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