Speaking at the ‘Welcoming Nowruz and Blessed Ramadan’ conference attended by ministry officials, Zarghami emphasized the need for improved communication and introduction of cultural and historical attractions, IRNA wrote.
Zarghami revealed an agreement with the Ministry of Roads to allocate 10 percent of roadside advertising boards to showcase tourism potentials, historical sites, and handicrafts.
He criticized the current state of information dissemination and underlined the importance of providing travelers with guidance on cultural and historical landmarks.
“As hosts to millions of domestic and foreign tourists, our goal is to help them relax and rejuvenate. Understanding how to interact with these individuals is crucial, especially during this time, which is also a period of relaxation for yourselves,” Zarghami urged officials.
Expressing concern about some mosques and roadside prayer spaces closing during non-prayer hours, Zarghami emphasized that these places should remain open, especially in tourist and cultural locations.
He also highlighted the significance of promoting handicraft sales during Nowruz, stating that cultural and historical sites serve as ideal places for showcasing and selling traditional crafts.