Isfahan unveils tourist map catering to Chinese visitors
A specialized tourist map of Isfahan has been unveiled in both Chinese and English languages on the sidelines of the 17th International Exhibition of Tourism and Related Industries in Tehran.
The map’s design includes symbols, signs, and colors tailored to the preferences of Chinese visitors, ISNA reported.
Alireza Massah, the head of the tourism department of the cultural, social, and sport organization of Isfahan Municipality explained, “The map is designed to match the preferences of Chinese visitors, using elements such as miniature arts with designs from various historical periods and carefully chosen colors appealing to the Chinese taste.”
On the motivation behind publishing the map in Chinese, Massah pointed out that nearly 60,000 Chinese tourists have visited Isfahan since the beginning of the current Iranian year (from March 21, 2023), according to the Cultural Heritage, Handicrafts and Tourism Department in Isfahan Province.
He added that there has been a lack of corresponding content in Chinese, prompting the plan to introduce the key attractions of Isfahan in a map.
Massah added, “The printed version of this map serves as a unique souvenir of Isfahan due to its special design. The content of the map will be available on the Chinese Baidu search engine in the next phase.”
According to the head of the Cultural Heritage, Handicrafts and Tourism Department in Isfahan Province, Hamidreza Mohaqeqian, printed copies of the map will be distributed to airline agencies, hotels, and tourist offices representing Iran in China, aiming to provide Chinese tourists and travelers with easy access to information about Isfahan.
Mohaqeqian also talked about the significance of the Chinese tourist market, adding, “Considering the number of foreign tourists entering Isfahan, Chinese tourists rank first among international visitors choosing Isfahan as their travel destination.”