Efforts underway to enhance tourism infrastructure of Mazandaran Province
Farahabad ancient site, a great destination for Nowruz travelers
Mazandaran Province has always been a popular destination for travelers from all over the country throughout the year. As a result, ensuring the necessary infrastructure for accommodating these travelers has consistently been a top priority for officials.
According to the Cultural Heritage, Handicrafts, and Tourism Organization of Mazandaran Province, following the lifting of COVID-19 restrictions, Iranians from across the country began to travel, resulting in approximately 15 million people staying in Mazandaran Province.
During the last Nowruz holidays (March 21-April 2, 2023), a record number of overnight stays were registered in Mazandaran Province, marking a significant milestone in the country’s history of Nowruz travels.
Given the substantial influx of travelers to this region, located in the northern part of the country, it is crucial for officials to anticipate the requirements for providing even better hospitality in the province, ensuring that the Nowruz trip becomes a memorable experience for all travelers. The preparations and necessary measures for this purpose are always carried out months before the Nowruz holidays to ensure that any shortcomings in hosting millions of travelers are avoided. This includes taking action to prepare historical and tourist sites.
In addition to the lush green forests and the stunning seaside, historical and ancient monuments are other attractions of the province.
Alongside the natural beauty of the forests and the sea, the historical and ancient attractions of this province are unique in their own and represent another capacity to attract more travelers and tourists.
In this regard, head of Farahabad National Heritage site, which dates back to the Safavid era, referred to the necessary measures taken for preparing the site to host tourists during Nowruz, and said, “Various measures have been planned to ensure a warm and proper welcome for travelers in the historical city of Farahabad.”
Mohammad Arman Ershadi added, “The historical city of Farahabad dates back to the Safavid era, and we can utilize this historical and cultural potential for the development of tourism.”
He went on to emphasize the potential of the Tajan River and the seaside as key attractions for both foreign and domestic tourists. He outlined various measures being undertaken to prepare the complex, including enhancement of interior and external lighting, installation of guide signs on the main road, updating of old signs, and the construction of benches that complement the architectural space. Additionally, the establishment of woodcarving workshops is part of the preparation efforts for the complex.
He also mentioned that handicraft artists will be invited to showcase their products at the Shah Abbasi mosque and school. The historical complex of Farahabad includes the remains of the old city of Farahabad, consisting of a mosque, school, parts of the Shah Abbasi Bridge, and the remaining walls of a palace and bathhouse dating back to the Safavid era.
Farahabad was considered a bustling port during the Safavid period, and it was referred to as Dar al-Surur and Dar al-Sultan. Many of the buildings in the old city of Farahabad were destroyed due to the Russian invasion.