Tourism Malaysia, Air Arabia hold joint destination seminars in Iran
Tourism Malaysia’s efforts to publicize its comprehensive promotional activities continue to the Middle Eastern region, Iran. The joint destination seminars was held in conjunction with Air Arabia flight operation to Malaysia since March 20, 2023 with daily flights from Sharjah to Tehran, Shiraz, Mashhad and four weekly flights to Lar in addition to three weekly flights from Abu Dhabi to Tehran.
The Director of Tourism Malaysia’s Dubai Office Madam Rosnah Mustafah and Tourism Malaysia officials from headquarter will lead the joint workshop and seminars with Air Arabia in two important cities of Iran - Shiraz and Isfahan, with the aim of introducing of Malaysia’s new destinations, attractions, festivals and the latest tourism product in the country.
The joint workshop and seminars were an excellent platform to market and promote the Malaysia’s latest attractions and destinations for shopping, family fun, eco-adventure, honeymoon, luxury holidays, and safe travel destinations for Iranian travelers.
It also marks the active presence of Tourism Malaysia in this potential market from the Middle Eastern region, which also signifies a strong testimony to the country’s support and its commitment to attract more Iranian tourists to Malaysia.
Travelers from Iran ranked in the top five among international tourists’ spending in Malaysia, in terms of per capita expenditure and spent longer average length of stay compared to tourists from other markets.
“With an exciting line-up of new attraction to be explored, including the newly opened Genting Skyworlds Theme Park, the world’s second tallest skyscraper Merdeka 118, and the Sunway Resort in Kuala Lumpur that just reopened after a once-in-a-generation transformation, we are thrilled to welcome international travelers worldwide to experience our country again”, said Madam Rosnah during the seminar.
Since its full reopening of international borders, Malaysia has recorded a total of 10,070,964 (10.07 million) tourist arrivals and RM28.2 billion in tourist receipts in 2022, surpassing its initial target of 9.2 million international tourist arrivals.
In 2023, Malaysia is targeting to welcome 16.1 million international tourist arrivals (300,000 tourists from the West Asia) and generate RM 49.2 billion in tourist receipts.
Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene as Farhad Jafari, is the marketing manager of Tourism Malaysia Tehran Representative Office.
In 2022, Malaysia recorded 7,570 tourist arrivals from Iran and in 2023 from January to the end of March, within 3 month 4,357 tourist from Iran market which shows increasing number of tourists from Iran to Malaysia.