Farnaz Hooshyar Parsian, adviser and executive assistant to Iran’s vice president for Women and Family Affairs, provided details on the event, saying it will continue for one year, ISNA reported.
Hooshyar said popular culture should be an Iranian family’s biggest helper, adding that media productions are very important, and therefore, “Media and family is one of the festival’s key sectors,” she said.
She said the goal is to re-examine Iranian family culture and revive the original identity of the Islamic Iranian family while paying attention to the family ecosystem in governance and education by producing media content.
“This approach will create good moments and memories for families of all social classes, focusing on issues that are sometimes neglected,” she said.
The event intends to identify, promote, and support the Iranian family ecosystem and highlight the family’s role in society based on an Iranian Islamic model, Hooshyar said.
She noted that the event is the result of collective efforts by cultural institutions, social innovators, family experts, and popular activists.
She explained that the office of Vice Presidency for Women and Family Affairs is the main organizer, working with various government agencies and departments, which include: The public culture council, women, and family headquarters; Ministry of Cultural Heritage, Tourism, and Handicrafts; state broadcasting; Ministry of Culture and Islamic Guidance; Ministry of Information and Communications Technology; Department of the Environment; Tehran Municipality; Institute for the Intellectual Development of Children and Young Adults; and Iranian National Tax Administration.
Workshops are planned to be conducted on topics like family media, management, success, Islamic fashion and lifestyle, culture and intangible heritage, games and leisure, family dining, environment and family, health, population, and family vitality.