Tim Flach, a world-renowned animal photographer and the president of the Association of Photographers, is among those who feel ripped off and says artificial intelligence can easily imitate the style of his images.
Sky News filmed Flach generating a photo very similar to one of his originals using AI.
“In the case of my tiger I have to put a lot of resources in there – I have to be in there with the tiger,” he said. “The machine doesn’t have to do that.
“But also the fact that at the moment these images are being generated by scraping our images, taking them off our websites, but there’s no remuneration there.”
Trade bodies are calling for urgent regulation.
Isabelle Doran, the chief executive of the Association of Photographers, told Sky News: “These massive datasets have been accumulated from images that have been scraped without permission so effectively the photographers work must be remunerated ... I think it’s only fair that creators are paid for the work that’s in those databases.”
The government is currently preparing an AI Code of Practice, but this will initially be voluntary.
Some artists see the creative potential in AI.
Mat Collishaw will open an exhibition of his work with new technology in London next week.
He told Sky News: “When photography was invented 150-odd years ago, for first 50 years most photography was just an imitation of painting ... it took a long time before photographers thought ‘Hey, we can do this we can go down here’ ... and I suppose it’s the same with any new iteration of technology.”
However, where some see just another artistic tool, others worry about the outlines of a deeper, more troubling shift.
Of the AI companies Sky News contacted, only one, Stability AI, responded.
A government spokesperson said ministers were “seeking to strike a balanced and pragmatic approach which will allow AI innovators and creative industries to grow together in partnership”.
The Intellectual Property Office is to work with AI firms and rights holders to produce a Code of Practice and guidance on copyright and AI by the summer.
The spokesperson added that the government office will also “aim to make it easier for copyright holders to enforce their rights”.